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Tourism Australia - Matter

Tourism Australia was seeking for a powerful brand activation that would drive awareness of Australia, increase conversion of business and champion their new campaign - #ThereIsNothingLikeAustralia. The chosen platform was MATTER, an un-conference that brings together the best minds in high-end travel and beyond.

 
 
  • Role: Experience Design | Art Direction

  • Client: Tourism Australia

  • Event: MATTER Unconference

THE PROJECT

Tourism Australia was seeking for a powerful brand activation that would drive awareness of Australia, increase conversion of business and champion their new campaign - #ThereIsNothingLikeAustralia. The chosen platform was MATTER, an un-conference that brings together the best minds in high-end travel and beyond.

 
 

#ThereIsNothingLikeAustralia campaign includes four pillars - Coastal and Aquatic, Restaurant Australia, Indigenous and Nature & Wildlife. MATTER was transformed into an Australia oasis in the middle of Marrakech through a series of activations from a fresh approach into virtual reality to participatory art and beyond.

 
 
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Wim Hof Matter Tourism Australia
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Aboriginal Live Art

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360 experience

Virtual reality event activation
360 box virtual reality
virtual reality

Signage & Decoration

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© all photography and video - Beyond Luxury Media

© all photography and video - Beyond Luxury Media