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Get your hands on a Rebel

For the most recent edition of THE SHIFT, LE Miami's official magazine, I was challenged with creating a modern, artistic and sleek look that resonated with the target audience of creatively-minded travel industry professionals.

 
 
  • Role: Concept | Photo Edit | Art Direction

  • Client: LE Miami - This is Beyond

  • Photography: Philippe Stenier

THE PROJECT

Photo project developed solely in camera with wooden hands, paint, and fishing wire. "Get your hands on a Rebel" is a campaign created to launch the new categories for The Rebels Awards, a celebration of contemporary travel.

 
 

THE REBELS  celebrate the artists of hospitality – those visionaries and rule-breakers who refuse to conform and constantly reimagine contemporary travel.

Decided by the industry and awarded in front of LE collective in Miami, taking home a REBEL is a signal to the world to sit up and pay attention to your cause.

 

 
 
 

The campaign was launched on March 2017 and during its 4 months it registered an increase of 37% on entries for all categories, "Sexiest Design" hit the record of 700 entries.

37% engagement increase compared to 2016

 
 

THE REBELS 2017 at Mondrian South Beach

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HAND TROPHIES

Inspired by the photoshoot, hand awards were created for the ceremony.