MY ROLE ART DIRECTOR
CLIENT LE MIAMI / BEYOND LUXURY MEDIA
AUDIENCE HIGH-END CREATIVE TRAVEL INFLUENCERS
Photo project developed solely in camera with wooden hands, paint, and fishing wire. "Get your hands on a Rebel" is a campaign created to launch the new categories for The Rebels Awards, a celebration of contemporary travel.
Photography by Philippe Stenier
Edition & Art Direction by Fernanda Navilli
THE REBELS celebrate the artists of hospitality – those visionaries and rule-breakers who refuse to conform and constantly reimagine contemporary travel.
Decided by the industry and awarded in front of LE collective in Miami, taking home a REBEL is a signal to the world to sit up and pay attention to your cause.
The campaign was launched on March 2017 and during its 4 months it registered an increase of 37% on entries for all categories, "Sexiest Design" hit the record of 700 entries.
37% engagement increase compared to 2016
THE REBELS 2017 at Mondrian South Beach
Inspired by the photoshoot, hand awards were created for the ceremony.