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Pure - Event Experience

  

MY ROLE ILLUSTRATOR, GRAPHIC DESIGNER, ART DIRECTOR

CLIENT PURE LIFE EXPERIENCES / BEYOND LUXURY MEDIA

LOCATION MARRAKECH, MO

 

 
THE PROJECT
 
For its eighth year, the PURE Life Experiences event in Marrakech needed a full rebrand. I was responsible for leading the full visual rebrand of the event, including installations, signage, bespoke lettering and collateral (including notebooks, lanyards, badges, photo frames, fans and wristbands).
 
 

The challenge was to design a new look and complete event experience that celebrated the true, bohemian and diverse spirit of travel by channelling a festival vibe, departing from the traditional conventions of a trade event and leaving the competition in the dust.

 
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BRAND ACTIVATIONS - PROMISE TREE

Created to bring to life the 2016 campaign, Small Promises Change Worlds, visitors to this living tree were encouraged to pick up a bracelet representing a particular ‘small promise’ they could keep in their daily lives and sign a card expressing their commitment to that promise, before hanging it on the tree. Over the three days of PURE we created a beautiful, growing symbol of the community’s collective promise to Change Worlds.

So that the spirit of these promises lives on, after PURE 2016 came to a close the Promise Tree was transported to the garden of a boarding house in nearby Asni, one of several managed by PURE’s chosen charity, Education For All. EFA is dedicated to helping Moroccan girls get an education and achieve their potential.

 
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I'M A PUREIST

To engage with the new festival concept of the show, the flower wall photo activation was created, an opportunity for delegates to be loud and proud about being part of Pure.

Back in the London studio I worked with chalk to hand-draw all flowers, later the artwork was scanned and digitally printed in Marrakech, to bring the activation to life paper tissues flowers were carefully added, the result was a show-stopper that generated the highest social media engagement during the event. 

 
 

PURE 2016 enjoyed high social engagement throughout the event, with the most shared pictures being mainly of the installations and collateral, proving the success of its rebrand.

 

I'm a Pureist now ! 😇 #changeworlds #pure2016 #boutiquesouk @boutiquesouk @pure_theshow

A post shared by A S S I A (@assiamandri) on

Small promises change worlds 💗 #ChangeWorlds #Pure2016 #Marrakech #PledgeChange #Morocco

A post shared by Natalie Smith (@nataliejsmith_) on

I'm a Pureist! #changeworlds #pure_theshow @pure_theshow

A post shared by Adriana Lacerda (@viajantete) on

Day one @pure_theshow! See you at the conference today Let's #ChangeWorlds #ELECTRIFYtravels 🌍

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