Pure - Collateral


  • Role: Branding | Illustration

  • Client Pure Life Experiences | This is Beyond


PURE Life Experiences wanted to bring back its attitude and bohemian soul with a complete rebrand. I’ve had the opportunity to create a new visual language for the event that translated its energetic and adventurous spirit and connected to Marrakech, where the event is hosted. The project included installations, signage, bespoke lettering and collateral.


The challenge was to design a new look and brand experience that celebrated the true, bohemian and diverse spirit of travel by channelling a festival vibe, departing from the traditional conventions of a trade event and leaving the competition in the dust.


PURE 2016 enjoyed high social engagement throughout the event, with the most shared pictures being mainly of the installations and collateral, proving the success of its rebrand.