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Pure - Collateral

  

MY ROLE BRANDING, ILLUSTRATION

CLIENT PURE LIFE EXPERIENCES / BEYOND LUXURY MEDIA

LOCATION MARRAKECH, MOROCCO

YEAR 2016

 
THE PROJECT
 
For its eighth year, the PURE Life Experiences event in Marrakech needed a full rebrand. I was responsible for leading the full visual rebrand of the event, including installations, signage, bespoke lettering and collateral (including notebooks, lanyards, badges, photo frames, fans and wristbands).
 
 

The challenge was to design a new look and brand experience that celebrated the true, bohemian and diverse spirit of travel by channelling a festival vibe, departing from the traditional conventions of a trade event and leaving the competition in the dust.

 
 

PURE 2016 enjoyed high social engagement throughout the event, with the most shared pictures being mainly of the installations and collateral, proving the success of its rebrand.