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Made in Africa - Integrated Campaign

 
  • Role: Graphic & Environmental Design

  • Client: We Are Africa | This is Beyond

THE PROJECT

First ever integrated campaign for We Are Africa
Primary objective: Increase awareness of the brand while conveying its purpose – to showcase the true stories of Africa.

 

Digital Advertising + Social Media

Outside narratives tend to portray Africa as, at best, a uniformly beautiful savannah populated by herds of endangered wildlife; or, at worst, a barren, poverty-stricken wasteland ruled by corruption, starvation, violence and disease. There is only one way to counter such sweeping generalisations: with specifics. By replacing the stories told about Africa, with stories told by Africa.

 
 
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“The day will come when history will speak…Africa will write it’s own history. It will be a history of glory and dignity.”

–Patrice Lumumba

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Experience Design

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