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The Evolution - Light Sculpture

 
  • Role: Concept | Creative Direction

  • Client LE Miami | This is Beyond

  • Production and Creative Collaboration: Optical Animal

THE PROJECT

LE Miami is the only marketplace dedicated to defining contemporary travel and have been shifting the industry for more than 6 years.
To celebrate its 5th anniversary the light sculpture ‘Evolution’ was created, a 450’ scaffolding installation that translated this ever evolving industry and embodied the energetic personality of LE Miami.

 

Large-scale Installation

 
 

The installation evolved throughout the day displaying different graphics and sequences, setting the tone for the event and operating in conjunction with the music programme.

The Evolution combined projection mapping, synchronised led lights and holographic paper.

 
 
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Greenery + Neon Accents

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