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Creative Class Illustrations

  As part of a series of industry white papers, LE Miami collaborated with The Creative Class Group to release a report about the Creative Class consumer and their impact within travel, the Creative Class Lab. I was asked to create a cohesive set of illustrations that translated several archetypes discovered during the research stage: Core Creative, Fast Follower, Hard to Reach and Super Creative.

 

MY ROLE ILLUSTRATOR

CLIENT LE MIAMI / BEYOND LUXURY MEDIA

LOCATION LONDON / UK

YEAR 2016

 
THE PROJECT
 
As part of a series of industry white papers, LE Miami collaborated with The Creative Class Group to release a report about the Creative Class consumer and their impact within travel, the Creative Class Lab. I was asked to create a cohesive set of illustrations that translated several archetypes discovered during the research stage: Core Creative, Fast Follower, Hard to Reach and Super Creative.
 
 
 

“We’re here to separate the visionary from the vision-impaired” – Adam Ferrier, consumer psychologist

LE Miami has asked the contemporary travel industry’s hotshots to design the evolution of travel. We do this by inviting a group of founders, CEOs and influencers to swap insights at the annual Leadership Lab, a closed event held in Miami during the show.

The result of these discussions is a collection of Leadership Labs books.